BOSS × Porsche Formula E

During the London Formula E race weekend, Significant Works created a brand activation for BOSS around the BOSS x Porsche collection — connecting contemporary fashion with the precision, energy and performance culture of electric motorsport. Featuring Porsche Formula E drivers Pascal Wehrlein and André Lotterer, the production moved between architectural urban locations and intimate portrait settings. The visual language balances confident character studies with clean product storytelling, translating the collaboration into premium, social-first content. Produced on location in London alongside the Formula E race, the activation was designed for digital storytelling, brand communications and community engagement.