Mammut — FS22 Campaign

Mammut’s FS22 campaign places technical alpine apparel in a restrained editorial setting, combining functional product detail with a direct, contemporary portrait language. Featuring Julian Weigl and photographed by Felix Bernason, the series shifts between close compositions, graphic silhouettes and wider outdoor frames. The result is a character-led campaign that connects Mammut’s performance heritage with a modern visual identity. Created as a flexible image suite for brand, digital and social channels.